Canterbury have worked hand-in-hand with The Lions, Connected Fanatics, Howden and Web3 Sports Ventures to create The Lions Clubhouse – a digital platform that makes every single Lions jersey a unique key that unlocks a direct connection between the team and every individual Lions fan who owns one.
This Lions Clubhouse is designed as a way to give excited and Loyal Lions fans more than just a jersey, it’s an invitation to join the tribe, connect with each other, and the team, and to experience the tour like never before whether they’re back home or lucky enough to be on tour in Australia on the trip of a lifetime.
HOW DOES IT WORK?
By simply tapping your smartphone on the smart authentication Tag, downloading the app and creating a profile, fans are able to claim the digital version of your jersey and add it to your virtual collection. This truly makes it yours and gives you real ownership over the jersey with access to The Lions Clubhouse.
*With a registered jersey each fan will get access to exclusive content, from behind the scenes clips, sneak peeks and authentic messages from legends, players and coaches to great offers and deals from Canterbury and Howden.
*It includes a fan community forum, designed as a safe space for real fans which allows them to have their say, create conversations, and engage with each other, the Lions, Canterbury, and Howden, as well as a few special verified guests who will be holding “Ask Me Anything” sessions, and getting involved in the community in general as excitement builds towards next summer.
*Released prior to the tour, there will also be an exciting element that celebrates that each Lions tour match and test is a special moment on the rugby calendar for fans globally, which will capture the magic of each occasion. The matchday feature will allow fans to tap on their jersey for each game to access matchday content and save the memories of each game, from the score, team line up content, to photos they took and conversations they had directly on the jersey. Turning each one into a living memento and record of your individual experience of the tour. The sea of red will be truly connected as one around the globe, not just in the stadium.
