For Canterbury of New Zealand, 2024 is a special year. A chance to celebrate the 120 years since the Brand was formed. Remembering our roots as rugged army uniforms, the creation of our iconic Uglies, to the amazing, silverware-winning partnerships we’ve formed along the way. Our history is part of us, and a reason for us to be proud. Before you really knew us, we were there.

We've stood shoulder to shoulder with league icons and rugby giants.

Putting heart, soul and toughness in our activewear.

From grassroots to the world stage.

What's next? It's up to all of us.

With greatest respect and appreciation to our CCC community and everyone involved within this significant milestone, including,

Sir Peter Blake Trust, Jonah Lomu's Estate, Va'aiga Tuigamala's Estate,

Sir Michael Jones, Mark Tele'a, Tom Gould, Mia Henry-Teirney, Sweetshop Films and

Te Rauparaha with KA MATE, composed by Te Rauparaha courtesy of Ngāti Toa Rangatira.