International Women's Day

VICTORIA RUSH

Rugby player, activist, game-changer.

Victoria’s story focuses on women’s fitness and how she has defied traditional expectations of how a woman should look and
exercise, describing the lifting of weights as “empowering”, as well as talking about how rugby simply is not given as an option for
young girls in schools.

VICTORIA RUSH

In the first of a six part series, we talk to the ever-inspiring Victoria Rush about the
barriers and challenges that women face in rugby.

Every young girl who has wanted to play rugby has been given a multitude of reasons why she shouldn’t before she has even started.

“You might get hurt”

“Women don’t play rugby”

“You’ll get too muscular”

They’ve heard them all before.

These barriers are the inspiration behind our latest campaign Changing The Game, which will see us highlight six of the most
inspirational women in the world of rugby right now in a series of short videos. Starting with filmmaker and activist Victoria Rush, we
will be sharing their stories and the adversity they have overcome, all with the aim of inspiring the next generation of young rugby
players in the hope of producing the next Ellie Kildunne.

"We’re given this view on women that we should all look a certain way and the only way to get that is by exercising a certain way when, actually, lifting weights is an incredibly empowering thing to do."

Victoria’s story focuses on women’s fitness and how she has defied traditional expectations of how a woman should look and
exercise, describing the lifting of weights as “empowering”, as well as talking about how rugby simply is not given as an option for
young girls in schools.


We have our widest ever offering of female rugby apparel which includes Lightspeed, a range perfect for training with new seasonal designs and colours, whilst our Teamwear line-up will keep you covered on match-day. Off the field our women’s Ireland range is also the biggest ever with more gear to support the women’s team.


Finally, whether you are newly-inspired to give rugby a go or have been playing all your life, we want to hear your stories.
Dig out your favourite rugby-related picture and slide into our DMs on social media and you could feature in our next content series.


Team Canterbury