THE PHOENIX
GENESIS ELITE

Drive across the pitch, break the lines and maintain ultimate stability. Our Pebax® powered FLIGHTBEAM technology kicks off a new era in rugby boot design: delivering an intuitive energy response to enhance your movement on the pitch.

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INSIGHT DRIVEN,
TESTED AND REFINED

The Phoenix Genesis Elite is the most advanced boot we’ve ever made. Created to perform at the very highest level.

With over 100 years of skin in rugby, we didn’t just want a boot that steps up to the rigours of the game, but one that makes a giant stride forward. We listened to players at the pinnacle of the sport to find out what was needed and what was missing, with one goal in mind – to maximise on pitch performance.

FLIGHTBEAM TECHNOLOGY

We used nature to inform the design and engineering of the Phoenix Genesis Elite. The ultra-responsive and strong FLIGHTBEAM technology in the outsole takes inspiration from the wishbone of birds in flight, helping you become more powerful and explosive in every stride. Combined with lightweight Pebax® powered materials, you get agility and stability as you accelerate up the pitch.

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RELENTLESSLY TESTED

Rugby is faster and more physical than ever, so we made our tests tougher too. We put the Phoenix Genesis Elite through its paces with a series of bespoke digital, mechanical, and physical tests devised from engineering principles and player insights. So no matter how far you push performance levels, you’ve got a boot that stays with you.

"It’s a boot that I’ve been helping Canterbury
develop from the ground up to maximise
performance at the top level of the sport.
They’re simply the best boots Canterbury
have ever made."

JUSTIN TIPURIC, WALES AND BRITISH & IRISH
LIONS INTERNATIONAL

UNRIVALLED POWER
AND COMFORT

The Phoenix Genesis Elite is the next step in rugby boot technology. Inspired by the power of flight and combined with ultimate comfort with stability and durability, this new boot is the ultimate all-rounder.