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THE ORIGINAL RUGBY BRAND

  • Established in 1904 by John Lane, Pringle Walker and Alfred Rudkin, three adopted Kiwis, who began producing woollen clothing in the Canterbury province of New Zealand. Such was their love for New Zealand, they named their clothing company after the place they lived, the proud region of Canterbury.

    From the very beginning, Canterbury of New Zealand was grounded in Aotearoa’s rich and diverse environment and when the time came to develop a company logo, as a tribute to the land they called home, the founders naturally chose the three kiwis.

  • Since then, we’ve designed kit that’s crafted for this demanding game. From the very beginning, our roots stood firm in New Zealand soil. Years later, and the three Canterbury kiwis are etched not just on our jerseys, but into the history of rugby. Today, over a century of knowledge goes into creating our world-class kit. Built to last. Truly tough. Designed for players.

    Over 120 years, Canterbury’s reputation for making hard-working and hard-wearing garments grew, so much so, when the Australian and New Zealand Army Corps needed tough, reliable gear for their units in the First World War, they made the call to Canterbury. Today, Canterbury of New Zealand continues these same values, and is known for its quality and versatility. Whether it’s for sport, for work, at home, or for anything in between, when those three Cs are pulled on, it’s for the moments that matter.

120 YEARS AND COUNTING...

BACKING THE BEST

Strength, passion, trust and resilience are at the heart of our philosophy. Since our era-defining launch of the iconic Invincibles All Blacks kit in 1924, we now back some of the best elite teams in the world.

Official kit partner to the british & irish lions since 2017

Official kit partner to Ireland rugby since 2014

LEADING THE NEXT GENERATION OF SPORT

At its very best, sport can save lives. It’s proven that exercise promotes mental as well as physical health. Sport can bring us together. Finding common ground and community where there may have been division and rivalry. It allows us to see a world where differences are encouraged and promoted, not excluded or prejudiced.As individuals, as teams, as communities and nations, we all want to see a world made stronger by sport. We’re here to lead the way.