THE ORIGINAL RUGBY BRAND
120 YEARS AND COUNTING...
BACKING THE BEST
Strength, passion, trust and resilience are at the heart of our philosophy. Since our era-defining launch of the iconic Invincibles All Blacks kit in 1924, we now back some of the best elite teams in the world.
Official kit partner to the british & irish lions since 2017
Official kit partner to Ireland rugby since 2014
LEADING THE NEXT GENERATION OF SPORT
At its very best, sport can save lives. It’s proven that exercise promotes mental as well as physical health. Sport can bring us together. Finding common ground and community where there may have been division and rivalry. It allows us to see a world where differences are encouraged and promoted, not excluded or prejudiced.As individuals, as teams, as communities and nations, we all want to see a world made stronger by sport. We’re here to lead the way.