NO KIT, MEANS NO
SPORT. THAT’S NOT
FAIR GAME
For thousands of families struggling during the cost of living crisis, buying a new school uniform isn’t an option. Kids all over the UK face missing out on sport because PE kit is at the bottom of the pile. That’s not fair game.
We’re calling on brands and businesses to join us in making sure every school child in the UK has a free PE kit. And we’re kickstarting the initiative by donating £100,000 worth of sports kit to In Kind Direct, a charity helping 249,000 people every week to access life’s essentials.
HOW TO
GET INVOLVED
By clubbing together, we’ll make sure every kid in the UK can get a free PE kit.

AS AN INDIVIDUAL
Show your support on social media by posting a video of yourself passing the kit on, just like legend of the game Ugo Monye does here. Tag brands you think should help us get the ball rolling, and share with the hashtag #FairGame.

AS A BUSINESS
Take action by donating your much-needed sportswear and equipment to In Kind Direct. To find out which products are most needed and how you can support, contact donations@inkinddirect.org
AS A SCHOOL
You can use products from In Kind Direct in P.E. lessons and extra-curricular sport, or you can give kit directly to the students you support. If you’d like to receive products from In Kind Direct, register to be part of their network below. When asked where you heard about about them, please choose ‘Pentland/Canterbury referral’.
Register here