Our British & Irish Lions Jersey – The Design Story

IT’S HERE! The latest British & Irish Lions Pro jersey ahead of the Tour of South Africa in 2021 is finally here! This time round, our jersey celebrates the journey a player must undergo to reach the very top of the game, as well as those who have helped them get there…  

With the Lions squad recognised as being made up of the best of the best, the iconic red jersey’s new design features a striking graphic on the shoulders, comprising a multitude of individual pieces which come together to form the image of a lion. Symbolising the origins of the players and those who have helped them to reach the pinnacle of the game, each piece pays homage to every teammate, club coach, family member and friend who helped them along the way…because it takes a lot.

We ALL know that becoming a Lion takes a pitch-load of hard work and dedication, resulting in the pinnacle of a player’s rugby career. In designing this jersey, we looked deeper into what it takes to reach that elite level and what becomes clear is that they didn’t get to the top on their own. Throughout their journey they have had the support of many mentors and advocates – from the parents and family who ferried them around as children to the coaches who harnessed and finessed their games – and we wanted to celebrate those often-unsung heroes. Our Origin Lion graphic is our tribute to them.

The Pro Jersey 

So, you’ve seen the Origin Lion Graphic on the arm, but did you know the Pro jersey is the Lions’ most sustainable ever? Well it is! The main body is made up of 100% recycled polyester and is available in mens, womens and junior sizes, allowing supporters to be part of the pride and show their support.

The official replica of the Lions Test Jersey is made for top-tier performance on the pitch. Its durable material can take on the toughest games, whilst Vapodri technology wicks away moisture to keep you cool when things heat up. The new design reimagines the customary red Jersey with a Lion graphic on the sleeves for that premium touch.

The Pro jersey comes fitted, but with a little extra room. It is a straight fit through the body but is not as tight on the arms or stomach for a more casual feel.

It features a modern take on the traditional neckline of a Lions jersey, as well as iconic Canterbury and British & Irish Lions embroidered logos.

The body of the jersey is made from 100% Recycled Polyester and is available across adult (mens and womens) and junior sizes.

Made From All

To help launch the kit, we dug into our little-black-book and enlisted the help of players and staff at Moseley Rugby Club to create a series of striking images. We chose the Birmingham-based club as it is one of the oldest Lions Origin Clubs – an initiative which honours teams who have developed Lions players and allows them to proudly wear a celebratory badge on their kits – having first produced Lion #50, Fred Byrne, who toured South Africa in 1896.  (Click here if you want to find out if you’re part of an origin club!)

The players and supporters you see in the images make up the #MadeFromAll campaign, which (as we mentioned) celebrates the rugby community and aims to highlight some of the game-changing stories from players of Lions Origin Clubs across the UK and Ireland.

Over the coming weeks and months we will release a series of videos which showcases rugby players from across the four home unions and explores the impact that rugby and the rugby community has had on their lives.

The Canterbury British & Irish Lions Pro jersey costs £75.00 (adults) and £55.00 (junior) and is available now from www.canterbury.com

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