The Story of a Canterbury England Jersey

How do you feel when you put on an England rugby jersey?

When England go to Japan to compete in the 2019 Rugby World Cup this autumn, they will carry with them the weight of their nation.

As kit supplier to the squad, we want the team to feel strong, confident and proud to be representing their country on the world stage, and it’s our job to make sure they feel that support.

“They need a jersey that can do everything for performance, but that holds a message reminding the player why they are there,” says Giles Emson, Licensed and Teamwear Product Manager for Canterbury. “The jersey needs to ignite the player’s passion and pride for their nation and enhance their belief that they are the best they can possibly be.”

So how do you wrap all those emotions up in one jersey?

At the heart of this season’s kit design is English pride. Inspired by familiarity and patriotism, the colour palette and graphics are easily recognisable as truly English, personifying the passion of both the player and supporter representing the team.

While the styles and technical features of our jerseys are constantly evolving, one thing that has remained constant ever since England’s first international game against Scotland in 1871 is the iconic red rose emblem. Unmistakably English, when you wear the rose, everyone knows who’s side you’re on.

“We wanted to weave that feeling of pride and patriotism in to the design of the Rugby World Cup 2019 jersey, so one of the key questions our design team asked themselves when creating it was ‘How do we make the rose look incredible?” says Giles.

This is where the hyper-realistic 3D silicon crest was born. Positioned over your heart, each individual petal of the silicon crest is injected moulded, retaining the authenticity of traditional embroidery but with a far greater intricacy and clarity in the logo.

Representing the support from thousands of home fans, the St. Georges cross graphic worked into the design of this jersey reflects another icon of Englishness – the heart of the flag, and the colourway of England’s most successful national teams.

Rather than use a standard cross, in a nod to Eddie Jones’ tactical nous, our design team chose to disrupt and warp the cross to create a patriotic and modern graphic across the players’ shoulders. Both through the subtle emboss and the disrupted red and white in the collar tape, the graphic represents the theme of familiar and patriotic, but with a modern twist that refuses to conform to a stereotype.

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